Final Routine Update

Group C4 will be conducting its very last few meetings as the deadline of 3rd December approaches.

Things that will be discussed and finalised at these meetings are finalising all aspects of the coursework for submission.

On behalf of Group 4, I thank you for reading our coursework journal and it has indeed been our little adventure embarking and completing the coursework.

Our materials can be accessed through the links e-mailed to the lecturer which are also listed at the front covers of both the Marketing Mix report hardcopies presented during submission. The same is available on the PDF copy e-mailed to the lecturer at submission.

There will be no future updates on the blog.

Thank you.

Final update by Faris on behalf of Group C4

30 November 2009

24th November 2009 Update

1. Meeting Minutes

Tuesday 24th November 2009

Attendance: All members present

Taken by: Faris

• Status report and progress
  2500-word essay: 100% Completed - all members e-mailed, awaiting submission
• 30 Seconds Video Advert.
  SHOOTING - COMPLETED
  EDITING - PENNY TO HAVE DRAFT SUBMITTED BY 25TH NOV 2009 NIGHT, AND FINAL SUBMISSION COPY BY SUNDAY 29 NOV 2009 NIGHT.
  MUSIC - PENNY TO ADVISE FARIS WHICH MUSIC AND WHICH 30 SECONDS SEGMENT SHE WILL REQUIRE, AND FARIS WILL PREPARE THIS FILE.
  SUBMISSION - PENDING , TO BE DONE BY TUESDAY 1 DEC 2009
  
  Upcoming week's tasks

• WORK ON VIDEO PRESENTATION ACCORDING TO PLANS MADE BY CHAYA

2. New Issues/Matters Raised During Previous Meeting

NA

3. 2500-word Essay Update
COMPLETED, AWAITING SUBMISSION.

4. Video Presentation Update
Preliminary discussions completed. Draft workflow and presentation plans drawn up. Allocation of work to be initiated by Wednesday 25th Nov 2009 by Chaya (person in charge) To start work on Thursday 26th November 2009 until 2nd December 2009.

5. Video Advert Update
Shooting completed. Editing by Penny - Draft copy by 25 Nov night, Final copy by 29 Nov night. Music - Penny to advise Faris 30 seconds segment from her chosen song, and Faris will provide this file.

6. The Marketing Game! Update
Discussion will be held during Seminar session to which a submission will follow.

7. Miscellaneous
Rayhan still owes Faris £1.20 being payment for props (video advert). All other members have paid.

Blog update by Faris
On behalf of Group C4

24th November 2009

23rd November 2009 Update

1. Meeting Minutes

Monday 23rd November 2009

Attendance: All members present

Taken by: Faris

• Status report and progress
  2500-word essay: 100% Completed - all members e-mailed, awaiting submission
• 30 Seconds Video Advert (All members): SHOOTING AND EDITING TO BE COMPLETED BY 25TH NOV 2009 [Other issues sorted in regards to advert]
  
  Upcoming week's tasks

• Video presentation discussed and working plan drafted out.

2. New Issues/Matters Raised During Previous Meeting

NA

3. 2500-word Essay Update
COMPLETED, AWAITING SUBMISSION.

4. Video Presentation Update
Preliminary discussions completed. Draft workflow and presentation plans drawn up. To start work on Thursday 26th November 2009 until 2nd December 2009.

5. Video Advert Update
Shooting to be done on Tuesday 24th Nov 2009, and if not completed will be continued on Wednesday 25th Nov 2009. Final edits will be made on Wednesday 25th November 2009, and will be ready to submission thereafter.

6. The Marketing Game! Update
Discussion will be held during Seminar session to which a submission will follow.

7. Miscellaneous
Members will meet next at the advert shooting sessions and regularly throughout the week.
All members are expected to pay £1.20 to Faris in lieu of payment being made to purchase props (Flowers and Cadbury's KOKO sample)

Blog update by Faris
On behalf of Group C4

23rd November 2009

20th November 2009 Update

1. Meeting Minutes

Friday 20th November 2009

Attendance: All members present

Taken by: Penny

• Status report and progress
  2500-word essay: 90% completion and edited, presented at meeting, all members have been emailed the Marketing Mix draft thus far and agrees on the content.
• SWOT subsection compilation (Rayhan) -Incomplete, and needs to be rewritten. Word limit estimate 4000: CHAYA TO SEND FARIS THE MARKETING MIX FOR FINAL APPROVAL. DEADLINE: 23RD NOV
• 30 Seconds Video Advert (All members): TO BE CONFIRMED BY LATEST SUNDAY 22ND, i.e before the next meeting. Members unanimously agree on the use of Brand new Cadburys chocolate "KOKO" for the advert.
• Cameras-CHECK.
• Location-Cafe ( TBC)
• Actors/Actresses-One Male, One female (TBC)
• Props-Flowers-FARIS /Chocolate-PENNY/Coffee-ALL
• Dialogue and Tagline discussed- (To be confirmed on the forum)
• Music/Instrumentals discussed (To be confirmed on the forum)

• Upcoming week's tasks

2500-word essay: Full report draft for final discussion (Faris) - TO BE PRESENTED ON 23rd NOV 2009 MEETING: ON TRACK

• 30 Seconds Video Advert:TO BE CONFIRMED BY 23rd NOV 2009: ON TRACK
• Getting actors(ALL),
• Cameras(JESSICA/PENNY),
• Location(TBC),
• Props(PENNY/FARIS),
• Music(ALL)
• Shooting: TO BE COMPLETED BY 25 NOV 2009: ON TRACK

2. New Issues/Matters Raised During Previous Meeting

NA

3. 2500-word Essay Update
Final compilation process initiated, draft to be presented at the next meeting for final confirmation by all members of c4

4. Video Presentation Update

Graphs/figures etc have been compiled by CHAYA TO SEND TO ALL MEMBERS. Awaiting member contributions to the presentation. Advert/video shooting starting next week will consist of shooting for the video presentation also. Editing/compilation-(FARIS/PENNY/JESSCIA) to commence next week

5. Video Advert Update
PENNY to compile detailed advert plan after ideas have been finalized on the forum -DEADLINE 23rd NOV.

Shooting commences week of 23rd NOV.

6. The Marketing Game! Update
Discussion for Week 4 and submission will be done on the forum previous to and at the seminar session on the 25th of November.

7. Miscellaneous
NEXT MEETING SCHEDULED FOR MONDAY 2-4 AT CHAPTERS KINGS's COLLEGE-23rd NOV.

Blog update by Penny
On behalf of Group C4

20th November 2009

16th November 2009 Update

1. Meeting Minutes

Monday, 16th November 2009

Attendance: All members present

Taken by: Faris

• Status report and progress
  2500-word essay: SWOT subsection compilation (Rayhan) - TO BE E-MAILED TO CHAYA BY 15 NOV 2009: ON TRACK - PRESENTED AND COMPLETED
  30 Seconds Video Advert (All members) : Plot ideas and slogan brainstorm - TO BE PRESENTED ON FORUM BY 15 NOV 2009: PRESENTED AND COMPLETED
  30 Seconds Video Advert : Cameras - TO BE BROUGHT IN AT MEETING ON 16 NOV 2009: PRESENTED AND COMPLETED
• Upcoming week's tasks
  2500-word essay: Full report draft for final discussion and edit (Chaya) - TO BE PRESENTED ON 20 NOV 2009 MEETING: ON TRACK
  Profile of target consumer: Compilation of survey data (Chaya)- TO BE PRESENTED ALONG WITH 2500-WORD ESSAY ON 20 NOV 2009: ON TRACK
  30 Seconds Video Advert: Getting actors TO BE COMPLETED BY 20 NOV 2009: ON TRACK
  30 Seconds Video Advert: Shooting: TO BE COMPLETED BY 25 NOV 2009: ON TRACK
  30 Seconds Video Advert: Editing: TO BE COMPLETED BY 26 NOV 2009: ON TRACK
  
  
• Other issues
  Jessica's camera will be used for the TV advert. Also, we will be finding slots to shoot for the TV Advert in the coming week. The Marketing Mix report will be aimed to be completed for submission by the 23rd of November.

2. New Issues/Matters Raised During Previous Meeting

NA

3. 2500-word Essay Update
Final compilation process initiated, draft to be presented soon for final edits.

4. Video Presentation Update

Awaiting information input from excess of Marketing Mix report. Also ideas on strengthening Cadbury's brand will be presented in this presentation.

5. Video Advert Update
Shooting will commence soon, just after actors have been sorted. This will be followed by a quick editing before being rendered and uploaded onto Youtube.

6. The Marketing Game! Update
Discussion for Week 3 and submission will be done at the seminar session on the 18th of November.

7. Miscellaneous
NA

Blog updates by Faris
On behalf of Group C4

16th November 2009

11th November 2009 Update

Please note the meeting originally scheduled to take place at Chapters, King's Building, Strand on 9th November 2009 was rescheduled to be held at the same place on 11th November 2009. However, it was once again rescheduled to take place at the same time but an online meeting was conducted instead via Windows Live Messenger to suit all members' convenience.

1. Meeting Minutes

Wednesday, 11th November 2009

Attendance: All members notified

Taken by: Conversation History (Windows Live Messenger)

• Status report and progress
  SWOT: Strengths (Chaya) - COMPLETED and PRESENTED
  SWOT: Weaknesses (Penny) - COMPLETED and PRESENTED
  SWOT: Opportunities (Jessica) - COMPLETED and PRESENTED
  SWOT: Threats (Faris/Rayhan) - COMPLETED and PRESENTED
  Marketing Strategy: Financial Objectives 2 (Rayhan) - NOT COMPLETED and DEADLINE EXTENDED TO 13TH NOV 2009
  Profile of Target Consumer : Survey forms (Rayhan) - NOT COMPLETED and DEADLINE EXTENDED TO 13TH NOV 2009
• Upcoming week's tasks
  Profile of target consumer: Compilation of survey data (Chaya)- TO BE PRESENTED ALONG WITH 2500-WORD ESSAY ON 16 NOV 2009: ON TRACK
  2500-word essay: SWOT subsection compilation (Rayhan) - TO BE E-MAILED TO CHAYA BY 15 NOV 2009: ON TRACK
  2500-word essay: Full report draft for final discussion and edit (Chaya) - TO BE PRESENTED ON 16 NOV 2009 MEETING: ON TRACK
  30 Seconds Video Advert (All members) : Plot ideas and slogan brainstorm - TO BE PRESENTED ON FORUM BY 15 NOV 2009: ON TRACK
  30 Seconds Video Advert : Cameras - TO BE BROUGHT IN AT MEETING ON 16 NOV 2009: ON TRACK
  
• Other issues
  * Penny has checked that her camcorder will not work digitally. To make it work, we will need to invest over £100. So this option was faced out, and we have decided to use normal digital cameras with video functions - compromising on quality but this is the best we could settle with. Cameras will be brought in for inspection on 16 NOV 2009 meeting.

2. New Issues/Matters Raised During Previous Meeting

NA

3. 2500-word Essay Update
Final compilation process initiated, draft to be presented soon for final edits.

4. Video Presentation Update

All members to brainstorm plot and Cadbury's slogan. Digital cameras to be brought in at the next meeting. Shooting will commence after next week.

5. Video Advert Update

All members to brainstorm plot and Cadbury's slogan. Digital cameras to be brought in at the next meeting. Shooting will commence throughout next week after the meeting.

6. The Marketing Game! Update
Week 2 submission was discussed online, and because all members did not attend the seminar session for this week, the group has submitted its submission via e-mail.

7. Miscellaneous
NA

Blog updates by Faris
On behalf of Group C4

11th November 2009

6th November 2009 Update

1. Meeting Minutes

Friday, 6th November 2009

Attendance: All members

Absentee(s): None

Taken by: Penny Tang

• Status report and progress
  Marketing Strategy: Marketing Objectives 1 (Penny)- PRESENTED and COMPLETED
  Marketing Strategy: Marketing Objectives 2 (Jessica)- PRESENTED and COMPLETED
  Marketing Strategy: Financial Objectives 1 (Faris) - PRESENTED and COMPLETED
  Marketing Strategy: Financial Objectives 2 (Rayhan) - NOT COMPLETED and DEADLINE EXTENDED TO 7TH NOV 2009
  Profile of Target Consumer : Survey forms (All members) - NOT COMPLETED and DEADLINE EXTENDED TO 7TH NOV 2009
• Upcoming week's tasks
  SWOT: Strengths (Chaya) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  SWOT: Weaknesses (Penny) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  SWOT: Opportunities (Jessica) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  SWOT: Threats (Faris/Rayhan) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  Profile of target consumer: Compilation of survey data (Chaya)- TO BE PRESENTED VIA E-MAIL 12 NOV 2009: ON TRACK
  30 Seconds Video Advert (All members) : Plot ideas and slogan brainstorm - TO BE PRESENTED 11 NOV 2009: ON TRACK
  30 Seconds Video Advert : Camcorder check (Penny) - TO ADVISE 11 NOV 2009
  
• Other issues
  * The Marketing Mix report may have exceeded 3000+ words - the group will need to cut this down back to the 2500-word limit
  * Monday 9th November 2009 meeting rescheduled to Wednesday 11th November 2009. This will take place at 1pm to 2.30pm at Chapters.

2. New Issues/Matters Raised During Previous Meeting

NA

3. Key Target Checklist Update

Please click the table above to enlarge the view.

4. 2500-word Essay Update
NA

5. Video Presentation Update

Penny - to check camcorder. All members to brainstorm plot and Cadbury's slogan.

6. Video Advert Update

Penny - to check camcorder. All members to brainstorm plot and Cadbury's slogan..

7. The Marketing Game! Update
Not discussed.

8. Miscellaneous
NA

Blog updates by Faris
On behalf of Group C4

6th November 2009