6th November 2009 Update

1. Meeting Minutes

Friday, 6th November 2009

Attendance: All members

Absentee(s): None

Taken by: Penny Tang

• Status report and progress
  Marketing Strategy: Marketing Objectives 1 (Penny)- PRESENTED and COMPLETED
  Marketing Strategy: Marketing Objectives 2 (Jessica)- PRESENTED and COMPLETED
  Marketing Strategy: Financial Objectives 1 (Faris) - PRESENTED and COMPLETED
  Marketing Strategy: Financial Objectives 2 (Rayhan) - NOT COMPLETED and DEADLINE EXTENDED TO 7TH NOV 2009
  Profile of Target Consumer : Survey forms (All members) - NOT COMPLETED and DEADLINE EXTENDED TO 7TH NOV 2009
• Upcoming week's tasks
  SWOT: Strengths (Chaya) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  SWOT: Weaknesses (Penny) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  SWOT: Opportunities (Jessica) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  SWOT: Threats (Faris/Rayhan) - TO BE PRESENTED 11 NOV 2009 : ON TRACK
  Profile of target consumer: Compilation of survey data (Chaya)- TO BE PRESENTED VIA E-MAIL 12 NOV 2009: ON TRACK
  30 Seconds Video Advert (All members) : Plot ideas and slogan brainstorm - TO BE PRESENTED 11 NOV 2009: ON TRACK
  30 Seconds Video Advert : Camcorder check (Penny) - TO ADVISE 11 NOV 2009
  
• Other issues
  * The Marketing Mix report may have exceeded 3000+ words - the group will need to cut this down back to the 2500-word limit
  * Monday 9th November 2009 meeting rescheduled to Wednesday 11th November 2009. This will take place at 1pm to 2.30pm at Chapters.

2. New Issues/Matters Raised During Previous Meeting

NA

3. Key Target Checklist Update

Please click the table above to enlarge the view.

4. 2500-word Essay Update
NA

5. Video Presentation Update

Penny - to check camcorder. All members to brainstorm plot and Cadbury's slogan.

6. Video Advert Update

Penny - to check camcorder. All members to brainstorm plot and Cadbury's slogan..

7. The Marketing Game! Update
Not discussed.

8. Miscellaneous
NA

Blog updates by Faris
On behalf of Group C4

6th November 2009