16th November 2009 Update

1. Meeting Minutes

Monday, 16th November 2009

Attendance: All members present

Taken by: Faris

• Status report and progress
  2500-word essay: SWOT subsection compilation (Rayhan) - TO BE E-MAILED TO CHAYA BY 15 NOV 2009: ON TRACK - PRESENTED AND COMPLETED
  30 Seconds Video Advert (All members) : Plot ideas and slogan brainstorm - TO BE PRESENTED ON FORUM BY 15 NOV 2009: PRESENTED AND COMPLETED
  30 Seconds Video Advert : Cameras - TO BE BROUGHT IN AT MEETING ON 16 NOV 2009: PRESENTED AND COMPLETED
• Upcoming week's tasks
  2500-word essay: Full report draft for final discussion and edit (Chaya) - TO BE PRESENTED ON 20 NOV 2009 MEETING: ON TRACK
  Profile of target consumer: Compilation of survey data (Chaya)- TO BE PRESENTED ALONG WITH 2500-WORD ESSAY ON 20 NOV 2009: ON TRACK
  30 Seconds Video Advert: Getting actors TO BE COMPLETED BY 20 NOV 2009: ON TRACK
  30 Seconds Video Advert: Shooting: TO BE COMPLETED BY 25 NOV 2009: ON TRACK
  30 Seconds Video Advert: Editing: TO BE COMPLETED BY 26 NOV 2009: ON TRACK
  
  
• Other issues
  Jessica's camera will be used for the TV advert. Also, we will be finding slots to shoot for the TV Advert in the coming week. The Marketing Mix report will be aimed to be completed for submission by the 23rd of November.

2. New Issues/Matters Raised During Previous Meeting

NA

3. 2500-word Essay Update
Final compilation process initiated, draft to be presented soon for final edits.

4. Video Presentation Update

Awaiting information input from excess of Marketing Mix report. Also ideas on strengthening Cadbury's brand will be presented in this presentation.

5. Video Advert Update
Shooting will commence soon, just after actors have been sorted. This will be followed by a quick editing before being rendered and uploaded onto Youtube.

6. The Marketing Game! Update
Discussion for Week 3 and submission will be done at the seminar session on the 18th of November.

7. Miscellaneous
NA

Blog updates by Faris
On behalf of Group C4

16th November 2009