Also, the group launched its own private forum so that team members can discuss virtually every now and then - this can be accessed online, however due to the private nature of the forum, public access is restricted.
We have researched on some brands to be considered as our group coursework - these included Starbucks, Cadbury, KFC, Next, and Carphone Warehouse.
The group tentatively decided via anonymous votes that it will conduct the group coursework for Cadbury's - subject to the lecturer's approval (which has now been approved).
The group conducted its first meeting at Chapters, King's Building at the Strand Campus.
Among the issues discussed were:
* Confirming and finalising the group's brand selection. The group collectively agrees to carry out research for Cadbury's - in a global perspective.
* Contacting Cadbury's Media Relations to have a liasion from within the organisation to render assistance in terms of corporate information that would be valuable for the coursework
* Setting dates that the group will conduct meeting throughout the semester until the coursework submission deadline.
* Setting up key deadlines and targets of the coursework (refer below).
* Tasking members of the team to be managers in different aspects of the coursework.
* Delegating team members to contribute equal amount of information for the SWOT analysis which will be part of the Situation Analysis Report.
* Agreeing that a Market Research for the selected brand would be conducted in the forthcoming week to be presented in the next meeting.
The group conducted its first meeting at Chapters, King's Building at the Strand Campus.
Among the issues discussed were:
* Confirming and finalising the group's brand selection. The group collectively agrees to carry out research for Cadbury's - in a global perspective.
* Contacting Cadbury's Media Relations to have a liasion from within the organisation to render assistance in terms of corporate information that would be valuable for the coursework
* Setting dates that the group will conduct meeting throughout the semester until the coursework submission deadline.
* Setting up key deadlines and targets of the coursework (refer below).
* Tasking members of the team to be managers in different aspects of the coursework.
* Delegating team members to contribute equal amount of information for the SWOT analysis which will be part of the Situation Analysis Report.
* Agreeing that a Market Research for the selected brand would be conducted in the forthcoming week to be presented in the next meeting.
************************************************************************************
APPENDIX A
The marketing meetings have been provisionally scheduled for the following dates:
1. Friday,16th October 2009 2-3pm : Chapters, Level 2, King's Building - DONE
2. Friday, 23rd October 2009 2-3pm: Venue TBC
3. Friday, 30th October 2009 4-5pm: Venue TBC
4. Friday, 6th November 2009 2-3pm: Venue TBC
5. Monday, 9th November 2009 11-1pm: Venue TBC
6. Monday 16th November 2009 3-4pm: Venue TBC
7. Friday, 20th November 2009 2-3pm: Venue TBC
8. Friday, 27th November 2009 4-5pm: Venue TBC (Scheduled FINAL meeting)
9. Friday 4th December 2009 2-3pm is scheduled as back-up meeting dates that may not take place if the group assignment is completed on time. They are only scheduled just in case we have a backlog. Venue TBC.
The marketing meetings have been provisionally scheduled for the following dates:
1. Friday,16th October 2009 2-3pm : Chapters, Level 2, King's Building - DONE
2. Friday, 23rd October 2009 2-3pm: Venue TBC
3. Friday, 30th October 2009 4-5pm: Venue TBC
4. Friday, 6th November 2009 2-3pm: Venue TBC
5. Monday, 9th November 2009 11-1pm: Venue TBC
6. Monday 16th November 2009 3-4pm: Venue TBC
7. Friday, 20th November 2009 2-3pm: Venue TBC
8. Friday, 27th November 2009 4-5pm: Venue TBC (Scheduled FINAL meeting)
9. Friday 4th December 2009 2-3pm is scheduled as back-up meeting dates that may not take place if the group assignment is completed on time. They are only scheduled just in case we have a backlog. Venue TBC.
Key dates and targets (Tentative)
16th October 2009
* Start Market Research for Cadbury's
* Start gathering info for SWOT analysis.
23rd October 2009
* Should complete current product and current target sections
30th October 2009
* Should complete distributor network and current competitors sections
6th November 2009
* Should complete SWOT Analysis
9th November 2009
* Start work on video shoot for presentation and advert
16th November 2009
Discuss further on video presentation and editing
20th November 2009
TBC
27th November 2009
* Final meeting, to prepare submission on 30th November 2009
30th November 2009
SUBMISSION OF COURSEWORK
4th December 2009
Back-up meeting in case of backlog and submission on 9th of December 2009 (FINAL - INCASE OF BACKLOG ONLY)
****** KEY MANAGERIAL AREAS ******
Penny and Faris: Video Presentation and Advert
Chaya and Jessica: Situation Analysis
Rayhan: Blog Updates
16th October 2009
* Start Market Research for Cadbury's
* Start gathering info for SWOT analysis.
23rd October 2009
* Should complete current product and current target sections
30th October 2009
* Should complete distributor network and current competitors sections
6th November 2009
* Should complete SWOT Analysis
9th November 2009
* Start work on video shoot for presentation and advert
16th November 2009
Discuss further on video presentation and editing
20th November 2009
TBC
27th November 2009
* Final meeting, to prepare submission on 30th November 2009
30th November 2009
SUBMISSION OF COURSEWORK
4th December 2009
Back-up meeting in case of backlog and submission on 9th of December 2009 (FINAL - INCASE OF BACKLOG ONLY)
****** KEY MANAGERIAL AREAS ******
Penny and Faris: Video Presentation and Advert
Chaya and Jessica: Situation Analysis
Rayhan: Blog Updates
GROUP C4
16th October 2009
16th October 2009
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