30th October 2009 Update

1. Meeting Minutes

Friday, 30th October 2009

Attendance: All members (Rayhan had reasons to leave early)

Absentee(s): None

Taken by: Penny Tang

• Status report and progress
  Situation Analysis: Current competitors (Penny) - PRESENTED and COMPLETED
  Situation Analysis: Distributor network (Faris) - PRESENTED and COMPLETED
  Situation Analysis: External Forces (Jessica) - PRESENTED and COMPLETED
  Situation Analysis: Current Financial Situation (Rayhan) - NOT COMPLETED and DEADLINE EXTENDED VIA E-MAIL BY SUNDAY 1 NOV 2009
• Upcoming week's tasks
  Marketing Strategy: Marketing Strategy (Chaya) - TO BE PRESENTED 6 NOV 2009 : ON TRACK
  Marketing Strategy: Financial Objectives (Faris/Rayhan) - TO BE PRESENTED 6 NOV 2009 : ON TRACK
  Marketing Strategy: Marketing Objectives (Penny/Jessica) - TO BE PRESENTED 6 NOV 2009 : ON TRACK
  SWOT: Strengths (Chaya) - TO BE PRESENTED 9 NOV 2009 : ON TRACK
  SWOT: Weaknesses (Penny) - TO BE PRESENTED 9 NOV 2009 : ON TRACK
  SWOT: Opportunities (Jessica) - TO BE PRESENTED 9 NOV 2009 : ON TRACK
  SWOT: Threats (Faris/Rayhan) - TO BE PRESENTED 9 NOV 2009 : ON TRACK
  Profile of target consumer: Consumer survey - SURVEY ONGOING WEEK OF 2ND NOV 2009 AND DATA PRESENTED 6 NOV 2009: ON TRACK
• Other issues
  * Consumer survey form for profile of target consumer discussed and finalised. Finalised copy e-mailed to all group members for dissemination and data collection.

2. New Issues/Matters Raised During Previous Meeting

NA

3. Key Target Checklist Update

Please click the table above to enlarge the view.

4. 2500-word Essay Update
NA

5. Video Presentation Update

Technical arrangements will commence from 6 NOV 2009 meeting (i.e. getting a video recording device etc.)

6. Video Advert Update
Same as 5.

7. The Marketing Game! Update
Not discussed.

8. Miscellaneous
NA

Blog updates by Faris
On behalf of Group C4

30th October 2009